If you're like me, you're cautious when it comes to using AI out of concern that it will replace the human element of what you're good at.

I'm a writer. If I were to believe that AI is capable of performing better than me, then are my skills useful? I've tested a few AI tools over the past few days and will share my experiences. 

I came across this free AI agent tool called Botpress and wanted to try it on this blog. I configured it to look at the thousands of posts on this site as well as the content of my two eBooks. Now Abscondo.com site visitors can use the tool to essentially ask me a question and receive an AI response based solely on my content. Intriguing right?

I tested it out with a few meaningful questions and the responses were pretty accurate and insightful. I needed to provide extra instructions about how to answer, but this was easy and the changes were instant. For example, I instructed the agent, instead of replying with "we here at Abscondo.com believe...", say "I believe. The change was easy.

Botpress is a bit tech-heavy but a lot of fun. I think this chat agent provides my audience with a way to target a response based on what they are going through or what they are curious about. It feels like my human, personal, spiritual content is brought to life!

My only challenge, funny enough, was to configure the floating chat icon in the bottom right corner of this page. I spent way too much time on this and just couldn't crack it. I added a link on in the navigation, but you can also access to the tool using that strange circular icon on this page. 

Another recent AI use-case: I'm also working on launching a lingerie brand with my wife called Honest Underneath. Could I use something like ChatGPT to improve the copy on the website? Humbled as a writer, I found that the platform took our content to the next level. I really like the way the copy reads. My role, as a marketing and writer, was to structure it and select the parts that make sense and reject the rest. There is still a lot to do as a creative professional, but the result is way beyond what I could have done alone.

Maybe I will create some music videos using AI tools. It could go a long way to brining my music catalog to life.

I will almost certainly be using ChatGPT more in my sales email writing. This will allow me to A/B test my copy vs. the AI copy created with my guidance. Let's see which version generates a higher open and response rate.

I'm a latecomer to this technology, but so far it feels as though AI enhances real-life creativity without replacing it. I feel in control, but willing to trust the tools a lot more than I thought I would. As with any technology, perhaps the question is how it should be used vs. whether it should be used.

I believe that AI can be amazing if real-life humans guide it with our conscious perspective.

Our interpretation of reality is always relative and never absolute. Humans experience the world from the vantage point of our humanness, while other beings perceive the world entirely differently. Even across the human population, our perceptions vary dramatically depending upon our individual vantage point.

There is nothing absolute about the perceptions of our senses. Certainly, the mind’s interpretations of reality result in nothing that can be considered absolute. We can, therefore, consider this entire realm of perception and interpretation the realm of illusion. There can no absolute truth in the realm of physical form because everything is relative, unstable, and impermanent.

To end illusion means that, while we continue to allow our senses to perceive and our minds to interpret, we no longer take any of it seriously. As A Course in Miracle states in lesson one of the workbook, “Nothing I see means anything.” Indeed, relative to the absolute truth of consciousness, the entire universe of form is an illusion.

So what is left when illusion ends? You continue as before, but this time without taking everything so seriously. Now there is less fear, stress, conflict and suffering. You begin to function optimally, while you simultaneously rest in truth because you know that you are consciousness and nothing of this world means anything. This is what is meant by salvation, liberation, consciousness, love, presence, and God—all words for what is left when illusion ends. We continue tomorrow and each day after that.

Most people dread the idea of making a sales call or presentation. Early in my Sales career, I would sometimes experience so much anxiety going into a sales call that I could barely breathe. Overwhelming fear and insecurity sometimes prevented me from connecting with the prospect.

Over the years, I eventually learned to cover-up the anxiety, but I can’t say that I actually enjoyed the process of selling until more recently. I have discovered that what makes selling enjoyable is exactly what makes life enjoyable. I will be posting more in the coming weeks and months, but for now I wanted to share the first tip: sell with a focus on the present moment.

Present-moment awareness has become something of a cliché, so it is necessary to meditate on this more deeply. Stress is something that is created before the sales call (when you worry about what might go wrong) and after the call (when you beat yourself up for what did go wrong). Instead, ponder this: no problem actually exists in the present moment (which is wonderful because the present moment is all that is real).

A person who exists in the past or the future is a person who is lost in thought. A person lost in thought fails to perceive reality. Rather than perceiving the client, rather than listening, rather than addressing what is actually happening, your monkey-mind ends up trying to figure out what you are going to say next, what the prospect thinks of you, whether they notice your nervousness, and what your boss will say if you lose the deal. In this state, you are lost and you have lost your edge.

Instead, try this during your next sales meeting: when you notice your thoughts shifting to what you are going to say, what might happen, what should have happened, or anything related to the future or the past...simply bring your thoughts right back to the present moment. As you walk or drive to the meeting, notice some detail in the world around you. Enjoy each step as you walk to the elevator. As you shake hands, appreciate the real, actually-existing opportunity you have to form a new relationship. Notice how awake and alive you feel, in this moment. Forget the outcome. Whatever happens, you will deal with it in the present moment. It is only in this state that your performance is optimal. Perhaps even more importantly; no matter the outcome, you will enjoy yourself. When you enjoy yourself, you will preserve energy, you will talk with more clients...I probably don't need to sell you on the idea of enjoying your job. The benefits are clear.

Starting now, shift your focus to the present moment. Customers do not exist in the past or the future. They exist only in the present. Meet them there.

An ineffective salesperson is an ego-driven salesperson. From his firs contact (his long-winded email pitch), he'll tell you all about "what we do". He'll make wildly optimistic promises and brag about vague successes. All of this, even before understanding anything about who you are, what motivates you, how you are trying to solve the problem today, and before understanding anything about your strategy or approach. He sees you not as an equal partner in what will hopefully become a long-term business relationship, but as an obstacle to his sale.

Then, if for whatever reason you are still convinced to take a call, his focus continues to be on his own needs. He'll run through a standard pitch about what his company does (caring mostly about how well he delivers the pitch), he'll ask whether you have budget (money he wants), whether your project has a timeline (money he wants sooner rather than later), and he'll qualify you to understand whether you have decision-making authority (he doesn't want you to waste his time). All of this, even before he understands what you need or why you took his call to begin with. Even if the conversation does eventually shift to you, how can you be sure you aren't wasting your time or wasting your breath?

Sure, sometimes the customer will buy from an average sales rep. If there is a well-defined need and there are few other choices on the market, then average sales performance is tolerated as just business as usual. But the best salespeople do more than just take orders when they are ripe. The best salespeople know how to step outside of their own ego and how to consult with clients.

To sell without ego is to first understand who the prospect is, what the prospect needs, what he or she is doing today, and where current and past efforts have failed. Top sales performers pitch nothing until they understand the prospect's perspectives, biases and assumptions. This understanding is the foundation from which you can move forward. From there, consultative sales requires that you lay-out a path forward that meets the prospect's needs and, beyond this, exceeds what the prospect is able to accomplish without you. When this has all come together, you can feel the tone shift and the mood lighten. You know that it is only a matter of time before the terms will have been negotiated, the deal will have been signed, and a long-term mutually-beneficial relationship will have begun.

Sales is hard. Because of countless bad experiences, prospects aren't usually open to us and are almost never nice to us at the start of a conversation. Beyond this, salespeople fail far more than we succeed. In many industries, closing 10% of your leads is the best you're ever going to achieve. As salespeople, we need to remind ourselves not to take it personally. It isn't about us.

Don't let ego get in the way of new business. An ego-less salesperson tries to see the world from the client's perspective, treats people well, and places himself in the service of all stakeholders.

Conventional wisdom in sales tells us that cold-calling works better than emailing. Conventional wisdom is usually wrong.

There is a good reason that salespeople talk so loudly about cold-calling and this has nothing to do with results. Put simply, a person claiming to make 50 cold-calls per day seems more hard-working than the guy in the next cube who is busy with an email-based process. Cold-calling is loud. Everybody around you will know you are busy. So if you care more about maintaining the perception that you are a hard-worker than you do about delivering results, then by all means you should continue to live in cold-calling hell. But if you are open to a better, easier way to proactively fill your sales pipeline with great opportunities, keep reading.

If you are selling complex, high-value solutions to the enterprise and are trying to get in touch with executive-level decision-makers, then email is the most effective, efficient, and practical way to introduce your product or service. I run a global lead generation agency. We use email exclusively to arrange executive-level introductory calls and on-site meetings for our clients. Here is why our email-only strategy works better than cold-calling:

1) Email is read by everyone, even CEO's (or at least their admins).

2) Email allows you the opportunity to perfect and clarify your message and then repeat that message again and again (cold-calling requires a new performance every time).

3) Email can be easily forwarded to the right person and then responded to without any friction or effort on your part.

4) Email allows your prospect the time to think, whereas cold-calling usually illicits an automatic "no" response.

5) Decision-makers do not answer their phones to unknown numbers. If they do, they see it as a rude disruption.

6) Email allows greater reach more cost-effectively. With the right approach, you can easily reach out to ever decision-maker across your target market every quarter.

7) Cold-calling is usually done by very junior talent. When you have one shot to impress a CEO, do you want a telemarketer in India reading a script? Or would you rather have your top account executive taking a scheduled and confirmed call?

Email works. But just because email is the most effective medium for outbound prospecting, that doesn't mean it always works for everybody. Success in outbound prospecting is all about strategy and execution. You need the right message delivered to the right person in the right way. Here some of the variables you will have to perfect for success in email prospecting:

Strategy:

• You need to identify the right target market for your products or solutions and then build a list of every company that meets your criteria (a target account list)
• You need to understand which titles within the organization are most likely to buy and go after them
• You need a message that distinguishes you from the hundreds of other messages in your prospect's inbox

Execution:

• Even when you have the right strategy, you need to achieve the right volume. Successful outbound prospecting campaigns will result in introductory meetings with between 10% to 20% of your target accounts each quarter. I have seen this to be the case across industries. So if you want 10 - 20 new introductory phone calls from outbound prospecting, you go after 100 accounts. If you aren't able to achieve this result, then something is wrong with your strategy or execution.
• You need to turn prospecting into a machine. You have to research the right contacts to build list, send emails to a set number of new accounts each week, and follow-up with second-round emails the following week in the case of non-response. You need to manage responses to that you know which accounts to continue with and which accounts to put on hold. You need to chase down referrals and lukewarm prospects week after week until they agree to a meeting. You need a system. Effective prospecting is a well-oiled machine.
• When the introductory call finally does happen, you need the right talent on that call to establish credibility and advance the deal forward. The point of prospecting is to close deals. You (or your organization) should be able to close 1 - 3 deals out of 10 introductory calls or else you are doing something wrong in the sales process.

A world-class sales organization is one in which all of these pieces are working smoothly. In my experience working with dozens of companies to implement successful prospecting campaigns, very few organizations are getting all of these pieces right. Even when they are, they aren't consistent enough and they often aren't able to replicate results across geographies.

Check back for updates on how to craft the perfect prospecting email. In future posts, I will also share some of the specifics about how we run these highly-effective campaigns for clients worldwide.